Collection: Substance: Mom & Baby by Matter Company

Many of the products have personal stories behind them as they were inspired by the needs of close friends and family. “It all starts with herbalism, and also what we personally needed in our lives,” says Williams of the solutions-oriented approach to her products, which incorporate a host of powerful herb extracts, such as comfrey, juniper and calendula, to name just a few. The Substance: Mom & Baby line, for example, was created for Williams’s best friend, who was pregnant at the time and wanted products that were safe to use on herself and her new baby.